Objectives should always be SMART:
- Specific - for example, you might set an objective of getting ten new customers.
- Measurable - whatever your objective is, you need to be able to check whether you have reached it or not when you review your plan.
- Achievable - you must have the resources you need to achieve the objective. The key resources are usually people and money.
- Realistic - targets should stretch you, not demotivate you because they are unreasonable and seem to be out of reach.
- Time-bound - you should set a deadline for achieving the objective. For example, you might aim to get ten new customers within the next 12 months.
No comments:
Post a Comment