Enterprise-Task 2

• Political factors are how and to what degree a government intervenes in the economy. Specifically, political factors include areas such as tax policy, labour law, environmental law,trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided (merit goods) and those that the government does not want to be provided (demerit goods or merit bads). Furthermore, governments have great influence on the health, education, and infrastructure of a nation

• Economic factors include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions. For example, interest rates affect a firm's cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy

• Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a company's products and how that company operates. For example, an aging population may imply a smaller and less-willing workforce (thus increasing the cost of labor). Furthermore, companies may change various management strategies to adapt to these social trends (such as recruiting older workers).

• Technological factors include technological aspects such as R&D activity, automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation.

Task 2

In task one I highlighted that I wanted to work with in the branding and identity sector of graphic design. As a result of this it could be considered difficult to name a particular place in which my future clients can be found. This is due to the nature of branding and identity as it requirement for every company and corporation in the world, to have a brand identity. However It can be said the majority of the big corporations with big budgets for branding work can be found to be located in major central business districts around the world and working for these companies would be ideal. These cities could include London New York, Sydney shanghai. These are countries with traditionally strong economies and as a result big companies located here to get a hold on world markets in their particular fields. It is also for social reason such as good amenities in said cities that future clients have located here.  As a result I can say that the majority of future client will be in big cities around the world, or if not in big cities in M.E.D.C’s.

The media my future clients and employers use is greatly diverse, from a technological stand point it is hugely important for my employers to have the most up to date software this increase production levels with in the company as well as giving the most up to date relevant final outcomes. The clients themselves have very specific needs based around on screen outcomes as well as print based outcomes. These included publications and event promotional material as well as websites and social networking sites. It is on screen media that is becoming more globally popular with the clients due to the global economic crises. However both are still particularly relevant. As a result it is particularly important for future employers to be aware of both technological advances as well as social issue of the country of the origin for example good transport infrastructure etc.

Whilst working with in the branding and identity sector of graphic design it is important always keep the companies ethos and needs in mind. It is thoroughly important to always have a continual dialogue with the clients, to work out what they require and the aspects of their company they want portrayed. As a result of this I would have to collate the clients ideologies and portray in a way I think was most relevant to the social and political changes of the time. This ranges from production cost, for example in the future the cost of paper could rise dramatically, there for the client may not have the budget to print 10,000 100-page publications as a result a web-based publication would be more appropriate. Creating effective, profit rising, brand identities using a variety of medias dependant on the clients needs/means is important. And it is these needs/means that are dependent many social political and economic factors. For example target audiences set by the client is a social factor, as you have to be aware with what is happening with in the demographic. 

PEST highlights a common perception that print media is dying, this is due to social reasons such as the green movement and the production of paper, as well as the economic reasons such as tax and tariffs on paper increasing. As a result design for screen is only increasing in popularity.