Chosen Competitors
From the selection of design agencies that I have looked into and analysed, I have condensed the group to 3 main competitors and analysed them using the SWOT (strengths, weaknesses, opportunities and threats) model. These business's range in size, services and location;
THE ENGINE ROOM
BML CREATIVE
FUSE 8
Points to look at when looking at the competitors
- their services / skills
- size of the company / type - freelance?
- client relationships - are the in close and constant contact with their clients?
- Type of design work they creative - print / digital / web
- Location / accessibility
- Client List?
---------------------------------------------------------------------------------------------------------------------------------
- Located in Huddersfield
- Centre of town and walking distance from the train station
- Easily accessible by car - close to the M1 and the M62
- Team of 6 people; 4 designers and 2 accountants
- The team's members have a range of between 14 and 20 years of experience in the industry
- They provide a 'Gok Wan treatment' to the clients business
- Range of services; Branding, Web design, Photography
- Variety of skills; marketing, graphic design, branding consultant, communications, media relations, retail product promotion
- Located in the North East part of Leeds (7-10 minute drive from the centre). Its location makes it accessible but not as accessible as it would be in the centre although their rent of their premises will be lower than it would be in the centre, however it is not as close to the train station. Their location is slightly further away to the main motorways (M1 and M621) than Dialect's location will be, but still very accessible.
- Small design agency
- They provide a range of creative services; branding, web design, graphic design, creative marketing and email marketing.
- They provide 'high quality and affordable creative services' and that their speed and efficiency with their work creates low overheads and keeps within their clients budgets with 'low overheads.'
- Provide a free design quote for any client who is interested in working with them.
- The believe that 'branding is a science for every type of business' and that they are the 'best branding agency in Leeds.' They also state that they are 'a small but passionate' business
- Large design company which is based in both Leeds and London (and Russia). The office is located in the west of Leeds so not as accessible as Dialect
- The technical team is based in Russia while the digital team is based in London
- Their whole company consists of 74 people with a range of skills and specialisms providing a large range of project opportunities. The company started in Leeds with only 3 people (vast expansion in the last few years), when the company grew to 12 people they had to move from that location
- The company started in 2000 so has been going for 12 years - they have more experience than Dialect but because of the size of the company a there is a less 'personal' client contact.
- They offer a range of creative services; branding, corporate brochures, product brochures, advertising, display materials
- The offer a 'rewarding and engadging' experience for the customer
- Their client list included; Universal, NHS, Miele, Storm - London and Red bull.
Propeganda Designs
This is marketing and branding company that is based in Leeds, although they do brand and re-brand companies I do not feel that that will be one of our main competitors. Their company is made up of a large group of 9 people with a variety of different rolls and skills and experience in business areas such as client services, operations managers, accounting, client relations, public affairs and brand management.
Propaganda work in a variety of areas. branding, PR, Advertising and Design. They are a larger business than Dialect is and consists of a team of 9 people.
Propeganda have a strategic approach to brand development which that have called BRAND DISCOVERY, above is the model of how they approach brand development.
Their Location
Center of Leeds and very close to the train station (marker A) and our location is marker B, although we are further away from the train station and edge of the city, we are still very easliy accessible and 5 minutes driving distance from the train station.
Propaganda work in a variety of areas. branding, PR, Advertising and Design. They are a larger business than Dialect is and consists of a team of 9 people.
Their Location
Center of Leeds and very close to the train station (marker A) and our location is marker B, although we are further away from the train station and edge of the city, we are still very easliy accessible and 5 minutes driving distance from the train station.
The Engine Room
This is a branding agency that is based in Huddersfield, even though they are not based in the same city as our company is, they are still based in West Yorkshire and will be still competing for the same clients. Their premiss are located in the center of Huddersfield and walking distance from the train station so are very easily accessed by this and also from the main nearby motorways; M1 and the M62.
They are a team of 6 people; 4 of which are designers and 2 are the accountants. They range from having 14 - 20 years of experience in the design industry.
They say that the combination of their team provides a mix of creative thinking, design and strategy which can transform their clients business. They are a small team of graphic designers, strategists, marketeers and brand consultants that will give a 'Gok Wan treatment' to the clients business.
They are a team of 6 people; 4 of which are designers and 2 are the accountants. They range from having 14 - 20 years of experience in the design industry.
They say that the combination of their team provides a mix of creative thinking, design and strategy which can transform their clients business. They are a small team of graphic designers, strategists, marketeers and brand consultants that will give a 'Gok Wan treatment' to the clients business.
The Engine Room's location in relevance to Leeds
Their location in relevance to the nearest motorways
The Team
Portfolio of their work
Comments from their clients about what they wanted / needed when they came to the Engine Room to brand / rebrand their business.
England Agency
This is a large design agency based in Leeds who offer a range or services including branding, advertising, packaging design, and web design.
They are a larger company and offer a larger range of services in comparison to Dialect, however our company will offer a different type of services as we specifically work with branding. With England being based in Leeds, they will be one of our main competitors. Despite this business having more experience and being larger than ours, we feel that we have closer relationships with our clients and
England promotes themselves as a design agency that has a very in depth and thorough look at their clients business. They define their business, their competitors, their behavior have an in depth investigation into their products and their services. From this they look at their clients current and potential customers and how their customers feel about their business. Through this England is able have an effective understanding about how they will brand the company.
They claim they have a 'wealth of experience' in branding and have created award winning brands which were created through their passion and obsession combined with a strong understanding and awareness about the company and the current market.
England Agency is located in the centre of leeds, point A on the map is our premisis location and point B on the map is England's location.
They are a larger company and offer a larger range of services in comparison to Dialect, however our company will offer a different type of services as we specifically work with branding. With England being based in Leeds, they will be one of our main competitors. Despite this business having more experience and being larger than ours, we feel that we have closer relationships with our clients and
England promotes themselves as a design agency that has a very in depth and thorough look at their clients business. They define their business, their competitors, their behavior have an in depth investigation into their products and their services. From this they look at their clients current and potential customers and how their customers feel about their business. Through this England is able have an effective understanding about how they will brand the company.
They claim they have a 'wealth of experience' in branding and have created award winning brands which were created through their passion and obsession combined with a strong understanding and awareness about the company and the current market.
This map above shows how England is very accessible and close to the M62, the M621 and the M1, and also because it is located in the center of Leeds it is very close to the train station.
Brainstorm Designs
This is a design agency that will be one of our main competitors as they are based in Leeds on Bradford road. They offer a range of sercives; branding, print and website design and they are a agency of 6 people that was set up 10 years ago so they have a more years of experience in the industry.
Brainstorm Designs promote their close client relationships, making their company more appealing to potential clients
"You'll get to collaborate with the people who are actually working on your project. No account handlers, no account managers, no account directors. We cut out the layers, ensuring we get to the solution quickly and effectively."
About their company;
Our team of self confessed design-a-holics are driven by a passion for design and the power it has to make a difference to our clients and their products and services. We don’t create ‘pretty pictures’ - our work really communicates with your target audience.
Brainstorm Designs promote their close client relationships, making their company more appealing to potential clients
"You'll get to collaborate with the people who are actually working on your project. No account handlers, no account managers, no account directors. We cut out the layers, ensuring we get to the solution quickly and effectively."
About their company;
Our team of self confessed design-a-holics are driven by a passion for design and the power it has to make a difference to our clients and their products and services. We don’t create ‘pretty pictures’ - our work really communicates with your target audience.
BML Creative
http://www.bml-creative.co.uk/
Large Creative Marketing Company based in Leeds and works with clients all over the UK. It offers a variety of services including branding, wed design, digital and creative marketing
They advertise themselves that 'whatever you require to promote your organisation, our unique approach helps to build brand awareness, improve customer perception, generate traffic sources and most importantly - win you business.
They are a small business located in the North East part of Leeds (not as close and as accessible as Dialect will be)
They quote that they offer 'high quality / affordable creative services
Large Creative Marketing Company based in Leeds and works with clients all over the UK. It offers a variety of services including branding, wed design, digital and creative marketing
They advertise themselves that 'whatever you require to promote your organisation, our unique approach helps to build brand awareness, improve customer perception, generate traffic sources and most importantly - win you business.
They are a small business located in the North East part of Leeds (not as close and as accessible as Dialect will be)
They quote that they offer 'high quality / affordable creative services
DS. Emotion
http://www.dsemotion.com/
This is a large design agency that is based in Leeds and London.
They specialise in design, branding and marketing that 'focus on brand driven solutions that add value that will unlock the company and provide clear and strategic thinking.'
This agency's main selling point is that they are committed and build long term relationships with their clients which adds great value to their work.
They say that they react quickly to the changing market; this is a very important selling point for a client as they will always need a design agency that is the most aware of the surrounding world influences to go get the best results.
The also offer a FREE 1-hour consultancy about the branding - incising factor for a potential client.
The Company Services
This is a large design agency that is based in Leeds and London.
They specialise in design, branding and marketing that 'focus on brand driven solutions that add value that will unlock the company and provide clear and strategic thinking.'
This agency's main selling point is that they are committed and build long term relationships with their clients which adds great value to their work.
They say that they react quickly to the changing market; this is a very important selling point for a client as they will always need a design agency that is the most aware of the surrounding world influences to go get the best results.
The also offer a FREE 1-hour consultancy about the branding - incising factor for a potential client.
The Company Services
Fuse 8
Design agency in Leeds that offers design services in branding, corporate brochures, product brochures and display material. Their selling point as that they provide will create a brand that will create an exerpeince mentum and they will have continuous involvement in aiding this, as well as the brands being given a rewarding and a 'return on engagement'.
No comments:
Post a Comment