STRENGTHS-
This is a prime example of strong type and layout, the use of typography is effective and appropriate. The use of multi coloured stock also adds interest to the piece of promotion. The clarity of the type seems to be good in terms of message.
WEAKNESSES-
The images are in black and white, which takes away from the colour of the work he has previously designed. The layout of the publication also is not a standard format, as a result the reader has to turn the direction of the paper etc which could anoy.
OPPORTUNITIES-
In terms of improving this piece for the on looker, the images should be in colour, this will allow the print process of the work to be highlighted.
TREATS-
This idea layout could easily be copied, the style has also been done before, or although it is done very well.
This is a form of self promotion, in a simplistic manner, designing you own portfolio sets you apart, and allows you to make it relevant to your identity., creating a strong set. It has also been done using letter press as a result is a different media to that above.
STRENGTHS-
Simplistic yet very eye catching, personal identity specific. strong type and layout.
WEAKNESSES-
very type heavy, little emphasis of images of work with in the portfolio.
OPPORTUNITIES -
Sending this out to a wide range of potential clients would only create a big impression, with its sleek simplicity. Name on front of portfolio?
THREATS-
could easily have copies, in terms of stock etc.
STRENGTHS-
Alternative approach using food, something to sweeten the deal is a nice strap line.
WEAKNESSES-
would you eat food through the post?
OPPORTUNITIES-
box could be done to a higher standard, thus could turn off potential employers on first look.
THREATS-
The highlight of the piece is the food, like discussed in weaknesses would you eat something through the post, thus the sole usp is dismissed immediately.
STRENGTHS-
Using simplicity, easy to post, simplistic design, good use of colour.
WEAKNESSES-
Easily corruptible.
OPPORTUNITIES-
creating a personalised cd case
THREATS-
lost in the post results in loss of everything.
STRENGTHS-
simplicity, strong logo, appealing box.
Weaknesses-
Disc could get corrupted altered changed, not much in there bar memory stick( of relevance)
OPPORTUNITIES-
add print cv booklet as well.
THREATS-
easily corrupted as on memory stick.
STRENGTHS-
interesting concept using packaging.. medicine antidote to design problems.
WEAKNESSES-
not much can fit in the pots, type layout awful.
OPPORTUNITES-
make it part of a pack, that also includes full portfolio book, this allows you to keep the pill idea.
THREATS-
will people really get it?
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