Directly below is the original concept statement, looking at target audience, why my good is good, and the products range and context of my good. I have initial found nailing down a target audience difficult, as well as a finalised idea, however by the second revised statement i am content with the outcome for each of the required fields, and i think my good will allow me to explore a wide range of products and well as influencing a selected group or audience.
The two sheets below are part of a concept crit, in which peers gave me advice on how to imporve my concept, in terms of discussing different ways i could get the message across, and the theory behind the concept itself.
The crit was useful, especially in giving me alternative ideas to get my message out there. I will continue to develop ideas from this crit.
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