Promotion-ENTERPRISE

The budget set aside for promotion is £3000

North Leeds Life Magazine

This is the north leeds Life Magazine below are list of reasons to choose to promote our company through them. 

Advertise

9 Reasons to Promote Your Business in North Leeds Life Magazines

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1.  More Readers
North Leeds Life magazines are the most widely read local community lifestyle magazines in North West Leeds, with over 100,000 readers from Headingley in LS6 to Ilkley in LS29.

2.  Better Distribution
We offer the highest circulation of any daily, weekly, monthly or quarterly news-based publication in our distribution areas. 26,000 copies are delivered directly to households and businesses each month and 4,000 copies are distributed through local supermarkets: Sainsbury’s, Morrisons, Tesco & Co-op.

3.  A Targeted Approach
Speak directly to the customers you want – we produce three separate editions each month so advertisers can target specific local communities, with no wastage. Reach readers with high disposable incomes in Group A: (Headingley, Weetwood, West Park & Meanwood edition), Group B: (Horsforth, Cookridge, Adel & Bramhope edition) and Group C: (Otley, Menston, Burley-in-Wharfedale and Ilkley edition).

4.  For The Community
We are a locally based family-owned firm, completely independent from any other publishers and with a genuine commitment to local news, events, people, organisations and businesses.  We pride ourselves on being part of the communities we cover and use local suppliers and create jobs for local people wherever possible.

5.  More Than Just Adverts
Our magazines are not just business directories full of adverts – they are packed with interesting, locally-produced, relevant editorial including news, reviews, features, listings and profiles. We offer a high editorial to advertising ratio: averaging over 50% editorial per month, to create an interesting, topical publication that people keep and read.

6.  Tried and Tested
We have been publishing since 2005 and have developed a loyal following of both readers and advertisers. We average 85% advertiser retention month after month, and most of our regular advertisers have been with us for years. Our magazines are highly valued and trusted by residents as a source for reliable local businesses.

7.  Quality and Quantity
High quality, glossy magazine production, averaging 64 pages per edition in a convenient size (30% bigger than A5) designed to fit easily in a handbag, pocket, briefcase or bookshelf. Our eye-catching, full colour magazines are designed in-house every month to create an exciting, easy-to-read publication that is unmistakably North Leeds Life.

8.  Your Advertising Solution
Whether it is advice about how to make the most of your advertising budget or creating advert artwork that will stand out from the crowd – we are here to help! Adverts start from as little as £47 + vat per month (on series booking); we can produce free artwork if you need it and also offer discounted rates on series bookings.

9.  The Digital Revolution
As well as the magazines, we have a growing website (over 16,000 visitors per month) that is continually updated with all the latest local news and events at www.northleedslife.co.uk. We also support our online presence with an ever-increasing number of Twitter followers (@northleedslife), dedicated Facebook page and regular e-newsletters.

FOR MORE INFORMATION OR TO BOOK ADVERTISING:

Tel:  0113 274 8776

Email: info@northleedslife.co.uk

Example of the Publication Pages

Although this magazine is considered relativey low budget, it will get the word around the town and area of leeds that we exist as well as reaching over 1000,000 readers on a monthly basis for a cheap price.£299.00.

Yellow pages are also an option for advertising, although it is perhaps not using the tone of voice we are requiring, as a result of this we have decided against it. cost however is only £350 pounds for a business card size add. however this would to gives the brand identity we were after.

We felt it was important for us to get a solid date base of email addresses and contact information as a result we decided to invest in the database of the 500 top companies in Yorkshire/midlands/north west/south west this is based on turnover and not profit, we thought this was useful as this would enable us to turn there turnover into profit through the means of the re brand. This cost us £380.00.

We also believe as a group it is very important to get our web site, on the first page of Google, this will enable people to come across more randomly, which will hopefully get us more business, this is done by getting key words onto our website.. for example branding and Yorkshire will be on the web site.  

this video explains how to do so and something as a company we will do. 

We are also looking at advertising in the guardian sunday supliment, which has a audience of around 1.2 million readers.. this has an introductory price of 450 for half page, and would provide some more national identity. 

 

We also believed it was important as business starting up as to hold a networking event, getting to no local industries/companies.. we are going to invite companies from the database previously bought that specifically are local. we wanted something fun and that represented our company.. we had £1500, left over this event. We decided to hold the event in central Leeds for accessibility specifically in a cocktail bar, called mook, which has a upstairs to rent, for only 150 which could fit 250 people in it. this combined with a bar tab of 1000 quid would entice individuals from the companies to attend, we would obviously make sure people no that dialect are hosting the event and send the rest of the budget on sending out invites personally. to the chosen companies.