Theme/Subject/Rational

THEME/SUBJECT & RATIONALE  

• The basic theme of my project was to promote and inform people of the subject. I wanted to do this in a manner that was clear and simple.
• The starting point for my project was 100 chocolates, through primary and secondary research predominantly; this progressed through looking at brand image of chocolates and eventually the design of the wrappers/packaging of chocolates. And how the packaging represented there brand image and the how the company themselves wanted to be portrayed in the public eye.
• What I intended to do for this project, was inform people who have knowledge of branding or are in the industry themselves of how to construct the packaging of a cross section of chocolates with in the chocolate market (high-end-budget). I wanted to inform people by looking at the wrappers of the tell tale signs of that informed the consumer of the brand ethos and identity. I wanted to do this by focusing on three main subsections, the typography used on the wrappers, the colours used on the wrappers and the images used. I wanted to create a set of ten information based posters set out in a clear and concise way with consistent layout and style used through out.