PPD Presentation

Presentation PPD

Portfolio Before FMP

Sam Edwards Portfolio

Studios i am interested in.

Wall Ollins is the chairman of saffron consultants. What i like about this kind of company is the focus on business aspects of design... the detailed nature of each project from design to strategy is the predominate focus of the studio that enables saffron to work on some of the world biggest brands.

This is an example of work from a branding agnecy called Chermayeff & Geismar & Haviv 

An American based agency, with a focus on brand identity, as well interior. They have an extensive range of client with an concept drive design something that attracts me to this company. 

Another large brand consultancy agency called glazer, the ethos of this company is what attracts me to then, that of just changing the logo not being enough, and changing the client is of paramount importance.. 

Landor associates. big multinational company, why i have put the on this blig is due to the  brand architecture section of there company, something i am interesting in pursuing after uni being involved with the strategy of a brand. 

I am associates have extensive client range and have more a fun approach to design and the stratergy process. 

  

10 Briefs-summer 2012

What i wanted to achieve with picking the briefs for this porject, was homing in on my what i discovered during the summer break... that was having a passion and understanding for branding and identity. thus a vast majority of the briefs i have chosen focus in on this. I also wanted to leave the briefs quite open as this would give me the option to explore a vast range of outcomes and really push the boundaries of how far people interact with the brand(thinking big). i felt ISTD gave all these things, they also allow research heavy briefs which will broaden my knowledge of the subject matter.

Correspondance between summer internship..The Linney Group

Task 4

Looking creating a cv. I believe a simplistic typographic layout is more effective as part of a promotional pack. This will allow simplistic reading with a pure focus on demonstrating strenghts. this should be on an a4 sheet, for simplicity.

TASK 5

below are the business cards i have developed for the interview at the LINNEY design group. I wanted to keep the identity simple, i am also aware that this will not be my final identity as i will be developing this further over the summer, i wanted something simple, and predominately type based. The simplicity in logo will keep a clean visual image.

Using think card allowed gives a strong feel to the business card as well as setting it apart from your average. clean, simple design. The logo can also be applied through out the portfolio etc for the interview and help create my identity. 

Below is the portfolio i took to the interview for my summer internship, you can see how the identity can be applied over the media. 

Open publication - Free publishing - More edwards

Example of letter head for stainoary set. following the same identity.